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$1,000,000 email sequences — how we create them (and how you can too)

Pete Boyle
21 min readMar 24, 2020

BONUS MATERIALS — Get your FREE email sequence optimisation pack here

Too many brands — regardless of industry — fail to get the kind of ROI they should from email marketing.

Truth is, email can be the highest ROI channel. But only if you’re using it well.

In this piece, we’re gonna explain what you need to know to ensure your email campaigns don’t just provide a positive ROI, but practically print money for you.

Who are we?

I’m Pete, and this is my esteemed colleague and fellow copywriter Dan.

Between us we’ve created email sequences responsible for;

  • A free trial to paid user conversion rate averaging ~26%
  • Creation and optimisation of an email sequence that was the main driver in growing a brand to over $220,000 in MRR within 18 months
  • An ecommerce campaign that’s driven over $2.5 million per month in the last 6 months.
  • Successful relaunch campaigns for two restaurants and two breweries. In each case, the businesses went from losing money to making a profit within 2 months.

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Pete Boyle
Pete Boyle

Written by Pete Boyle

Founder Growthmodels.co and DecentReviews.co. I examine how businesses grow their revenue.

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