5 books to help you improve your company’s messaging and copywriting -

OK, so I’ve been copywriting for the last 10 years so I, probably, am pretty biased.

But if you run a business the most important element of your marketing is your copywriting and messaging.

Without doubt.

Unclear messaging means the user doesn’t know how they’re going to benefit from what you offer.

Unclear messaging causes potential clients and customers to walk away, thinking they can find a better-fit solution elsewhere.

Here’s the thing.

Getting that messaging right isn’t easy.

Now, I’ve also produced a tonne of content around copywriting training in the past.

1. We have this piece on the best copywriting books
2. We have this breakdown of the best copywriting courses
3. And we have specific pieces telling you how to improve elements of your marketing like this one on crafting a sales page

Here’s the thing.

That’s a lot of information to sift through.

So, in the interests of brevity, I’m gonna offer a quick, truncated list of the best books on copywriting for business owners here.