After recently taking part in several affiliate marketing campaigns, I’ve seen that there are 2 sides to this.

On one side you’ve got the owners and CMOs who hand over little more than a link and some well wishes to their affiliates.

On the other, affiliate marketers get access to a dashboard and person or team to help them succeed along every step of the journey.

No prizes for guessing which of these two approaches got the best results…

Here’s the thing though.

The second (obviously superior) approach to affiliate marketing didn’t get better results simply because they had people…

Pete Boyle

Founder of have-a-word.com. I examine how businesses use words to grow their revenue.

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