Analysing Clubhouse’s growth strategy: Invite-Only Exclusivity -

Clubhouse is the brand new social media network that’s taking the marketing world by storm.

Seems like every time I log onto other platforms people are either talking about Clubhouse or inviting people to their clubhouse “rooms”.

What’s incredible though is how, at the time of writing, Clubhouse has grown to ~2,000,000 users despite being less than a year old.

With such meteoric growth, we thought Clubhouse’s growth strategy and business was worth a quick analysis.

Here’s what we’ve dug up.

Clubhouse in 30 seconds

• Who are we analysing today?: Clubhouse
• What does Clubhouse do?: It’s a live-audio social media app
• Why should you care?: It’s the hottest new social platform and growing at lightspeed.
• How are they doing it?: Invite-only memberships + strategic PR/content buzz.
• When was Clubhouse founded? — In March 2020

Clubhouse user base

According to the Clubhouse blog, in a single week during January 2021 they managed to get 2,000,000 users.