Behind the curtain of a $1B newsletter business

Pete Boyle


I recently saw buzz around a newsletter business that closed $550MM in a year.

Here’s the tweet from Sam Parr that kicked things off.

There’s a newsletter business called The Agora. They own 20–40 diff newsletters. In a given week, they make $20-$50 million in revenue. I know because I’ve seen the financials. They’re VERY fascinating and incredibly polarizing. Anyone know more about them? DM me (or comment)

- Sam Parr ⚪️ (@theSamParr) March 3, 2020

The Agora.

If you’re not aware of the brand, here’s a quick overview.

The Agora is a behemoth in the newsletter and info publishing space.

They’re known to have some of the best direct response copywriters, strategists, and media buyers in the business.

And that reputation is very well founded.

Back when I was freelance copywriting I made an effort to work with some of The Agora companies.

The short version is, I didn’t get to work with any of them. However, I did speak to copywriters, editors, and strategists within their companies.

And I was blown away with the level of understanding these folk had about selling online.