Brand vs personality — what works best?
“Because all of the best business owners and marketers have incredible personal brands. If I want to be successful, I need one too.”
This is a snippet of a conversation I had with someone a while back.
And, honestly, they’re not wrong.
Personal brands are powerful. Some of the biggest brands are led (or were grown) by personalities.
- Elon Musk @ Tesla / SpaceX
- Jeff Bezos @ Amazon
- Mark Zuckerberg @ Facebook