Brand vs personality — what works best?

“Because all of the best business owners and marketers have incredible personal brands. If I want to be successful, I need one too.”

This is a snippet of a conversation I had with someone a while back.

And, honestly, they’re not wrong.

Personal brands are powerful. Some of the biggest brands are led (or were grown) by personalities.

• Elon Musk @ Tesla / SpaceX
• Jeff Bezos @ Amazon
• Mark Zuckerberg @ Facebook