How AI could change the future of marketing — Have a Word

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Been spending a lot more time on Twitter recently. Mainly cause I can send a quick DM and get responses from huge founders and highly successful people (seriously. It’s insane how easy it is to connect with people there).

I’ve also been sharing daily growth and marketing ideas there.

And yet, my top Tweet (by a huge margin) is stating that the PlayStation 2 is the best product sequel of all time.

Couldn’t have driven the engagement it did if I simply automated everything.

Never change, Twitter.

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Growth tip

Assist, not automate

As I mentioned yesterday, I’ve been messing about with Copy.ai recentlyI doubt AI will replace great copywriters. I don’t think it’ll come close to getting that emotional connection that requires… well, a soul.