Member-only story
How distribution generated 1000 visitors to a new site in two days
Getting more traffic isn’t a case of simply writing more content.
But there’s a simple way to increase traffic without writing thousands of new pieces.
The first thing you’ve got to do is realise no one cares about your brand.
No one is hitting refresh on your blog hoping for the latest post.
No one is watching TV and thinking “ I wonder what X have recently published”.
But this is what many brands do.
They write, publish, and wait for Google to somehow find them.
Which never works.
Generating traffic requires an active, aggressive strategy.
You need to force your best pieces into the consciousness and awareness of your audience.
And the best way to do this is to have a decent distribution strategy.
Here’s what I’d recommend.
Step 1 — Your own social accounts
First look at sharing your content to your own social accounts.
Audience is everything. If you grow your own audience, you’ll always have monetisation options.
Bear in mind this should be used as a funnel to your owned channels like your email list.