How Eddie Shleyner creates “engagement loops” to dominate social media reach

Every single month I feel like social media marketing becomes more difficult.

Each and every platform amends its algorithm for a better “user experience”, but all I see is…

• Lower engagement
• Lower organic reach
• More people trying scammy tactics to game the system and increase reach

There’s a cynical part of me that thinks it’s all a ploy to get me to pay more in ad spend.

But I also know that there are people out there absolutely killing it on social media without…

• Spending a penny
• Resorting to scammy practices
• Compromising their professional integrity

I wanted to figure out what it is these people know that the rest of us mere mortals don’t.

So I picked one of my favourites — a chap who gets insane reach, engagement, and results from his social media posts — to analyse.

That person is Eddie Shleyner of VeryGoodCopy.