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How one freelance copywriter landed $10,587 worth of work with 102 cold email pitches -

Pete Boyle
15 min readOct 30, 2020

There’s one question I get asked by newbie freelancers (and veterans if we’re being honest) more than any other.

That question is…

“How do you consistently land high-paying clients?”.

Here’s the thing.

I’ve been freelancing for around a decade, 7 years full-time.

So for me, landing clients is pretty easy cause I’ve got…

  • A network to leverage for referrals
  • Samples I can point to on some of my niche’s biggest publications
  • A (small but useful) reputation that helps me passively attract leads

With that kind of background it’s easy for me to land clients, right?

And I’ve no idea any more what it’s like to be a newbie in this biz who has to grow their biz from making $0 to getting their first $1000 payment.

But, I’d argue that the fundamentals of business that helped me grow my business several times still apply.

And I’m willing to put my money where my mouth is.

In fact, I already have.

For a long time I’ve wanted to break into the direct response world of copywriting.

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Pete Boyle
Pete Boyle

Written by Pete Boyle

Founder Growthmodels.co and DecentReviews.co. I examine how businesses grow their revenue.

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