A little while back I exchanged a couple of Twitter messages with Ryan Deiss of DigitalMarketer.com.
Here’s his Tweet that kicked things off.
I’ll never understand why creators reject paid advertising as an audience-building tool.
So many great ideas die on the vine simply because smart creators believe “old school” marketing is beneath them.
- Ryan Deiss (@ryandeiss) June 24, 2021
It’s a great point and something I 100% agree with.
A lot of early-stage creators don’t want to spend money on advertising.
They get drawn into the world of “non-spammy” marketing and follow long-term plays like…
- Optimising SEO
- Being consistent on social
- Trying to build networks for co-promotions
Now, all of these things are important and can lead to growth.
But when I’ve analysed brands that have experienced rapid growth in terms of users and revenue, brands like…
…And so many more, I noticed they all have one thing in common.
They all pay to amplify their message and reach.
