The cold email outreach model I’ve used to launch and grow multiple business

At this point in my career I’ve created several businesses.

• A freelance career
• Information products
• A subscription offer

And I’ve also helped plenty of SaaS brands grow their revenue.

Most of the successes I’ve had with the above models can be traced back to one action. Cold email outreach.

Sounds crazy, but the initial traction and some of the biggest partnership campaigns I’ve had were all thanks to a few well placed emails.

Here’s why I still recommend cold email for business owners and marketers, and the process I use to get results.

Why cold email marketing?

Cold email is an action you, as a business owner, can fully control.

You can’t control the response or how it’s received.

But you can control what is sent, when it hits their inbox, and the volume of messages you send.

All of which can be tracked and improved based on success rates.

If you compare it to something like Social Media, where you have limiting elements that are out of your control like…