The landing page formula for easy wins

Continuing on from yesterday’s landing page message.

So once you’ve got the old how, what, why, message outlined, what then?

What comes below the fold for products and offers?

Again, there’s a simple method to follow for the best results with a new version/challenger.

1 — Problem

First, you talk about the problem with the current solution.

Make sure you talk about the specific personal pain it causes the individual.