Member-only story
The “two-track” model that guarantees affiliate marketing success
After recently taking part in several affiliate marketing campaigns, I’ve seen that there are 2 sides to this.
On one side you’ve got the owners and CMOs who hand over little more than a link and some well wishes to their affiliates.
On the other, affiliate marketers get access to a dashboard and person or team to help them succeed along every step of the journey.
No prizes for guessing which of these two approaches got the best results…
Here’s the thing though.
The second (obviously superior) approach to affiliate marketing didn’t get better results simply because they had people to help me out.
Those launches succeeded because they took time to implement a well-devised persuasion model.
We’re going to break down that model so you can copy it for your business.
I’m going to be approaching this from the standpoint of the product owner (not the affiliate) so…
- Owners know what they need to create
- Affiliate marketers can easily recognise a well devised program
Before you jump in, I want to go over the basics I’ve seen make a difference.
