The zero-risk method of launching digital products

Launching an online course or a simple digital download is the best way to make money online, right?

I mean, it’s passive income.

You create once and sell multiple times.

Who doesn’t want to spend a month or two creating something then watch the Stripe notifications ping as they’re sitting on a beach sipping on a cocktail?

It’s every entrepreneur’s dream.

But let’s be honest, there’s no such thing as passive income.

Even easily scalable, evergreen products need a continuous marketing effort to avoid fatigue.

It’s actually a lot of work to properly maintain a “passive income” stream.

But there’s one thing that makes it one hell of a lot easier.

Having a product people actually want to pay for.

Sound obvious, but it’s something 90% of creators get incredibly wrong. Here’s how…

The mistake most digital entrepreneurs make when launching new products

It’s easy to get wrapped up in your own idea.

To think you’ve stumbled across the next unicorn business or concept.