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Turning strangers into paying customer

Pete Boyle
1 min readMar 7, 2022

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Your network is your net worth.

I agree, it’s a bit of a wanky cliché, but it holds true.

If you want to know how to improve your network, here’s what I’ve used to get 6 and 7-figure opportunities.

Cold email.

If you get good at cold emails, you can add high-value people and opportunities to your biz.

I mean, I’ve used cold emails to…

  • Secure guest posts on industry leading sites
  • Lock down 5 and 6-figure consulting deals
  • Get JV partners to help promote my products

Hell, I even used them to help my wife secure a 6-figure job offer from a different continent.

Cold emails, when done well, can be a game changer for a business.

And here’s the basic template I use for the majority of my cold outreach.

  • A “vaguely specific” subject line to get the open
  • Personalised intro to get the read
  • Hint at the value
  • Explain what it’s done for others
  • Outline an explicit, simple action for them to take

And finally, make it short, sweet, and easy to skim. Cause most of the people you want to connect with are crazy busy.

Good cold emails can be a game changer for your business and your life.

If you want the templates I still use, you can join the pre-sale of my marketing templates bundle for $49 today.

https://docs.google.com/document/d/1_3eayymFh36BD6T_ns60JcUlM40tcEi52Wjco7xXj2k/edit?usp=sharing

Originally published at https://growthmodels.co on March 7, 2022.

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Pete Boyle
Pete Boyle

Written by Pete Boyle

Founder Growthmodels.co and DecentReviews.co. I examine how businesses grow their revenue.

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