Why your content strategy isn’t working

You don’t need tonnes of content to get results. But you do need the right content.

Here’s what I’ve seen generate the fastest results and shortest payback period.

Start with BoFu content.

Most brands go straight for high volume seed keywords targeting the top of the funnel. They churn out tonnes of articles like…

Or something really vague like “ Is your [TOPIC] [PROBLEM]?”

Brands love this shit.