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Write a high-converting value proposition in 10-minutes -

Pete Boyle
8 min readJan 21, 2021

Look, I get it. Writing a decent value proposition for your brand is hard.

You’ve got so much to communicate, right?

But you’ve only got a sentence or two to really communicate the value of your brand.

Deciding what it is you should be communicating is anything but easy.

But, I’m gonna change that today. I’m gonna teach you the system I developed after analysing the value propositions of hundreds of brands who are — at minimum — doing 7-figures in revenue.

Follow this guide and you’ll have a better value proposition that converts more customers in no-time.

Let’s start with the basics.

What is a value proposition?

In short, it’s a promise of the value your offer provides to the customer.

And the best value props also hint at how you’re going to be able to provide that value.

It’s key that you hit on those two elements.

The benefit is needed to pique interest. After all, your customers are only really interested in how you help them solve a problem.

The method is needed to add credibility to the promise of the benefit.

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Pete Boyle
Pete Boyle

Written by Pete Boyle

Founder Growthmodels.co and DecentReviews.co. I examine how businesses grow their revenue.

Responses (1)

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Great tear down of the key elements. Many thanks.

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